Your About page isn’t a life story, it actually has another job:
> Help Google understand who you are
> Help search engines connect you to topics
> Help you become a recognized entity, not just another website
It all starts with one page most people ignore.
Why the Knowledge Graph Even Matters
When Google clearly understands:
- who you are
- what you’re known for
- what topics you’re tied to
You get advantages like:
- stronger trust signals
- better ranking consistency
- higher chance of appearing in panels and entity-based results
- better performance in AI search summaries
Despite what some people say, identity authority is a thing.
The Biggest About Page Mistake (Almost Everyone Makes This)
Most About pages are written like:
“Hi, I’m Sarah. I love coffee and travel and helping people succeed.”
OK?
What you actually need:
- topical clarity
- entity signals
- structured context
Not personality fluff.
Lead With What You Are Known For (Not Your Story)
Your first paragraph should answer:
> Who are you professionally?
> What topics do you specialize in?
> Who do you help?
Example structure mindset:
Name + Role + Topic + Audience
Use Consistent Topic Signals Everywhere
Google connects entities through repetition.
If you want to be known for:
- film analysis
- SEO for creators
- WordPress performance
- finance for freelancers
Those phrases should appear:
- on your About page
- homepage
- author bio
- social bios
And not just for Google though, but for humans too.
Write in Third-Person (Yes, Even on Personal Sites)
This is massively underrated.
Third-person helps search engines parse identity better.
Instead of:
“I help creators grow websites”
Try:
“[Name] helps creators grow websites through…”
It feels weird at first, but it aligns with how entity data is structured across the web.
Add Verifiable Proof Signals
Google, and humans, trusts verifiable context.
Include:
- publications you’ve written for
- tools or platforms you’re known on
- awards (if real)
- speaking, podcast, or media mentions
- years active in the field
Even small credibility signals help entity building.
Create a “Known For” Section (Huge for Entity Clarity)
Most people don’t do this – and they should.
Known For:
- Topic cluster or niche focus
- Signature frameworks or methods
- Specific content category
You’re literally telling search engines how to categorize you.
Link to Your Author Profiles and Socials (Strategically)
This helps entity mapping across the web.
Prioritize:
- main social platform
- industry profiles
- publishing platforms
- portfolio or media pages
Quality > quantity.
Add a Professional Timeline (Even If It’s Short)
Search engines love structured career progression.
Even basic timeline helps:
Year > Started site
Year > Expanded into X topic
Year > Launched product or service
Use Real-World Language (Not Marketing Speak)
Avoid:
- “visionary”
- “guru”
- “disruptor”
- “thought leader”
Use:
- specific roles
- specific skills
- specific topics
Keep It Updated
If your About page still describes you from 3 years ago, you’re sending outdated authority signals.
Update when:
- niche shifts
- main topic focus changes
- major achievements happen
- new platform becomes your main presence
Fresh context strengthens entity confidence.
Remember – You’re Not Just Writing for Readers
You’re writing for:
- search engines
- AI search systems
- entity recognition systems
- knowledge panels
Your About page is basically your identity homepage.
Treat it like it matters.
Because it does.
The Reality Most Creators Miss
Ranking isn’t just about:
- backlinks
- keywords
- content volume
It’s about:
> identity
> topic consistency
> authority signals over time
The About page is ground zero for that.
