Blogger gets written off a lot from people when recommending a hosting platform, and I am not sure why.
Yes, if you want to run a shop, or need plugins, it isn’t the way to go, but so many sites pay high hosting costs when all they are running is a static site for the most part.
And I still see people say you cannot rank a Blogger site.
Yes, yes you can, because where you are hosting your site has little relevance, as long as you have a domain (More on that below).
If your goal is a simple, low-maintenance site, Blogger still does the job – and it does it quietly well.
I wouldn’t use it for everything.
But for certain use cases?
It’s still a valid option.
Here’s why.
It’s Completely Free (You Only Need a Domain)
This is the biggest reason Blogger still makes sense.
- No hosting fees
- No themes to buy (A few sites still active with hundreds and hundreds of free blogger themes)
- No plugins to manage
- No surprise renewals
You can run a site for years paying only for a custom domain.
That matters if you’re:
- testing an idea
- launching a side project
- building a content site with minimal overhead
- publishing informational content without bells and whistles
You don’t need a $20/month stack to publish words on the internet.
Tip: Buy a clean, brandable domain and connect it to Blogger immediately.
Avoid the default .blogspot.com URL if you want credibility and want to rank.
That goes for any site, you always should have a top tier domain, even on places like Substack.
You Don’t Have to Worry About Hosting or Maintenance
One underrated benefit: Google handles everything.
Which means, no:
- server issues
- updates breaking your site
- security plugins
- backups
- performance tuning
Your site just stays online.
For simple sites, this is a huge mental relief.
I’ve seen people abandon projects not because of writing – but because managing WordPress became a chore.
Blogger removes that friction entirely.
It’sFast and Stable Out of the Box
Blogger sites load quickly by default.
You don’t need:
- caching plugins
- image optimization stacks
- CDN setups
Speed is handled at the platform level.
For basic content sites, that’s more than enough .
Tip: Avoid heavy custom scripts and your site will stay fast without effort.
It’s SEO-Friendly
No, you really don’t need an SEO plugin or anything to do good SEO.
You can:
- edit titles
- write meta descriptions
- Include schema
- use clean URLs
- structure headings properly
- submit a sitemap via Search Console
You can do pretty much anything with Blogger that you can on WordPress in terms of SEO.
It’s Great for Small, Focused Sites
Blogger really shines when the scope is narrow.
Think:
- niche informational sites
- personal knowledge hubs
- documentation-style content
- evergreen guides
- writing-first projects
If you don’t need:
- complex funnels
- advanced design
- heavy customization
Then Blogger stays out of your way, and that’s a feature, not a flaw.
Tip: Use Blogger when content matters more than presentation.
It’s Harder to Break (Which Is Underrated)
With Blogger, there’s less that can go wrong.
You can’t:
- install a plugin that crashes your site
- break layouts with one bad update
- accidentally expose security holes
For beginners, this stability matters.
If you’re prone to over-tweaking, Blogger will save you from yourself.
When Blogger Makes Sense (And When It Doesn’t)
Blogger makes sense if:
- you want a free setup
- you only need a domain
- your site is content-first
- you value simplicity over flexibility
Blogger does not make sense if:
- you need advanced customization
- you’re building complex funnels
- you rely heavily on plugins
- you want full design control
Not every project needs WordPress.
Not every idea needs a tech stack.
Not every site needs to scale into a business.
Sometimes you just need:
- a domain
- a clean place to publish
- zero maintenance
- minimal cost
Blogger still checks those boxes.
Quietly. Reliably. And for free.
