Most people will tell you to ‘diversify’ your traffic, and use social media to build your blog traffic, which isn’t bad advice, but social media is also a complete chore and grind.
You post.
People like it.
You get a few comments.
Maybe a few saves.
But those “followers” don’t turn into readers, subscribers, or sales.
Why? Because creators forget the #1 rule of surviving long-term online:
Your blog is the HQ. Social is just rented land.
You need to funnel your social audience back to your blog.
Why Social Followers Don’t Automatically Become Blog Readers
Social platforms are engineered for one thing: keeping people on the platform. They bury external links, punish outbound clicks, and throttle reach if your content sends people away.
So if you think:
“I’ll just post my blog link and people will come!”
…you’re already losing.
You need a system, and here’s a solo-friendly funnel that I use – it’s not a science nor is it bullet proof, because as mentioned, you need to grind, but at least it’s a system.
Create Platform-Native Content That Teases the Blog
Never ever post links everywhere.
You post value, and the link becomes the next step, not the first step.
The formula:
- Identify one strong insight from your blog post
- Turn it into platform-native content
- A tweet
- A LinkedIn carousel
- A TikTok/Reel
- A short thread
- A mini-story or “lesson learned”
- End with a soft directional CTA
Examples:
- “I break down the full process on the blog.”
- “If you want the template I use, it’s in the article.”
- “Full guide is linked in my bio.”
This positions the blog as bonus depth, not a random link drop.
Use a Single, Consistent Link Hub
Always use just one link across all platforms:
- Link in bio
- Pinned post
- Your main profile link
- Your username description
That link should go to a simple landing page that leads to your blog + email list.
This will increase clicks because:
- One link is easy to remember
- Algorithms detect fewer outbound triggers
- Followers stop guessing where to go
And you can update this link depending on what you’re promoting.
Build a “Soft Funnel” With Micro CTAs
CTAs that work for blogs:
- “Read the full breakdown on my site.”
- “I put the full checklist in the blog version.”
- “If you want the long version, it’s on the blog.”
- “I share the step-by-step process here > [link].”
- “Full examples are in the article.”
Micro CTAs feel like guidance, not promotion.
Repurpose Each Blog Post into 5–10 Social Pieces
This is the secret solo creators miss.
One blog post = an entire week of social media posts.
Break it into:
- 1 thread
- 2–3 short posts
- 1 carousel
- 1 Reel/TikTok
- 1 opinion post based on the main idea
- 1 story hook for Facebook groups.
- 1 quote takeaway
Each piece will build curiosity, and curiosity drives clicks.
Blogging becomes the center.
Social becomes the distribution engine.
Use Lead Magnets as the Bridge
A blog visitor is nice.
A subscriber is leverage.
Your blog should offer:
- A checklist
- A template
- A Notion doc
- A cheat sheet
- A mini-guide
- A swipe file
People click for content.
People stay for resources.
Every social platform becomes top-of-funnel.
Your blog becomes mid-funnel.
Your email list becomes bottom-funnel.
That’s how you build a real business – not a follower count.
Track What Works (It’s Never What You Expect)
Track ONLY these solo-friendly metrics:
On social:
- Saves
- Shares
- Profile clicks
- DMs
- Replies to your CTA posts
On your blog:
- Click-throughs
- Time on page
- Email signups
- Top referrers
Social tells you what hooks people, while your blog tells you what converts.
Repeat, Don’t Restart
The most effective funnel is the one you stick with.
You don’t need:
paid ads
complicated automation
50 platforms
a content team
You just need:
- One blog
- One link hub
- 5–10 social snippets per post
- A lead magnet
- A simple CTA
- Consistency
Followers Are Not the Goal – Traffic Ownership Is
You can’t control Twitter.
You can’t control Instagram.
You can’t control TikTok.
You can’t control any of the social media platforms.
You CAN control your blog and email list.
Remember:
Social media is discovery.
Your blog is depth.
Your email list is conversion.
