We have an unwritten rule of thumb when it comes to blogging, and that is the 80/20 rule.
This simply means the majority of your traffic will come from 20% of your posts, and the other 80% won’t do much.
And it’s mostly because people just write stuff that isn’t made to be a potential traffic machine.
Because you can’t just post what you feel like.
You need to publish with a purpose.
Here are 6 types of blog posts that will bring traffic, alongside a solid blogging marketing plan.
6 Types of Blog Posts That Actually Bring in Traffic
The Problem-Solver Post
If done right, this is a traffic magnet.
- Example: “How to Fix a Dead Car Battery in Under 10 Minutes”
- Audience: People in a pinch, looking for fast, clear solutions
- Why it works: Solves an urgent, searchable need. High intent, high trust..
Great for service businesses, niche websites, YouTube how-tos, even customer support content.
The posts that fixes a problem will always be the best type of blogging post to do.
Target long tail keywords and do your keyword research for free.
The Authority Guide
You need to position yourself as an expert for your audience, make them trust you.
- Example: “The Complete Beginner’s Guide to Home Coffee Roasting”
- Audience: Curious beginners or buyers doing deep research
- Why it works: Long-form, high-value content builds credibility and shares
These will get you backlinks, social shares, and return readers..
Think evergreen. Think ultimate resource. Update quarterly.
The Comparison Piece
People love these kind of posts, especially if they are passionate about one brand over another. Think Apple vs Android, but not as competitive.
- Example: “Air Fryer vs Convection Oven: Which One Should You Buy?”
- Audience: People about to buy, but stuck deciding
- Why it works: You’re helping them make a purchase, and you’re now part of their decision
Don’t lie, and don’t just chase clicks. Readers can tell when you’re biased. These posts will be your money pages with affiliate links.
The Actionable List
Think skimmable lists that help people put things into action.
- Example: “11 Proven Ways to Save Money on Your Electric Bill”
- Audience: Everyday people with a specific pain point
- Why it works: Readers get fast wins and bookmark-worthy tips
These actually work really well as social posts, too.
The Case Study or Results Breakdown
Build more trust with your readers.
- Example: “We Switched to a 4-Day Workweek, Here’s What Happened After 3 Months”
- Audience: Skeptics, experimenters, and people on the fence
- Why it works: Real numbers, real process, real outcomes, this builds some serious credibility
Keep it simple though. What you did, what happened, what you learned etc.
They get shared like crazy.
The Internal Link Magnet
This is your content foundation. Articles you can easily link to when talking about your niche on other posts.
- Example: “What Is a Heat Pump and How Does It Work?”
- Audience: Readers who need a basic concept explained fast
- Why it works: These posts will support your main traffic drivers by improving site structure and SEO
Think of them as your glossary. Short, clear, no fluff articles.
And never forget your internal linking, like so many people do.
How to Build These Blog Posts Into a ystem
OK, so you know what you need to do, now just build these into your workflow.
- 1 Authority Guide per quarter
- 2–4 Problem Solvers per month
- 1 Comparison every 6–8 weeks
- 1 List-style post monthly
- 1 Results Breakdown or Case Study per month
- Link Magnets as needed to support SEO and internal structure
That’s 11–13 strategic content pieces a month.
Content Is Only King When It’s Built Right
If you’re wondering why you’re publishing weekly but still stuck at 200 views a month?
It’s not your effort. It’s just your approach.
You’re not missing ideas, you’re just missing structure.
Stop guessing, and start writing content that actually earns its keep.
Be intentional.
Serve a purpose.
Build a system.
And stop creating content that no one remembers or cares about 2 minutes later.
