Structured data is one of the easiest technical upgrades you can make to your blog , and most bloggers still ignore it.
Why? Because it sounds complicated.
Well, it’s not.
What Is Structured Data?
Structured data is code that gives Google clear, specific information about your blog post.
Instead of just crawling your content and trying to figure things out, structured data spells it out:
- What kind of content it is (blog post, product, recipe, FAQ, etc.)
- Who wrote it
- When it was published
- What the key elements are (steps, questions, ingredients, etc.)
Is It a Ranking Factor?
No. Structured data is not a direct ranking factor.
Google has said that using structured data won’t boost your position in search results.
But it does improve how your result looks, and that does impact clicks.
A better-looking result = more attention = higher click-through rate (CTR).
So while structured data won’t magically bump you to page one, it can absolutely help you compete harder.
I mostly use it for reviews, in depth how-to guides and FAQ type pages, but you can put it on every page if you so wish, or just certain pages.
Personally I never use the ‘BlogPosting’ schema as I don’t think it is needed at all.
What Does Structured Data Look Like?
It’s just a snippet of code, usually in JSON-LD format, that you insert into the <head> or <body> of your post.
Example:
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "10 Focus Tips for Remote Workers",
"author": {
"@type": "Person",
"name": "Jane Blogger"
},
"datePublished": "2025-07-10",
"publisher": {
"@type": "Organization",
"name": "FocusBlog.com"
},
"description": "This blog post shares ten practical ways to stay productive while working from home."
}
Don’t overthink it, and you don’t need to write it manually….
How to Use ChatGPT to Write Structured Data
AI can be used smartly when blogging, and this is one of those times.
Copy this exact prompt:
“Write the relevant JSON-LD structured data for a blog post titled ‘[Title]’ written by [Author], published on [Date], hosted on [Blog Name], with the URL [Post URL], and a short description: [One-sentence summary], and include this image [Image url]. Add anything else you feel is needed for this type of post”
What Types of Schema Should Bloggers Use?
Stick to the ones that actually match your content.
BlogPosting– for basic blog postsFAQPage– for FAQ sections (must be actual Q&A format)HowTo– for step-by-step tutorials or guidesRecipe– for food-related contentReview– for product or service reviews- LocalBusiness – For local services/products
Each type has required fields, use Google’s Structured Data Documentation if you want to get detailed, and you can also see what structured data Google actually supports.
Test Before You Publish
Use one of Google’s free tools to test the code before going live.
Paste your code or your post URL. It will tell you if your structured data is valid and which enhancements you qualify for.
Use AI. Use a validator.
No excuses. No code degree needed.
One small move with a potentially big upside.
I will also mention too that just because you use the structured data, doesn’t mean Google will show it.
And Google’s guidelines for structured data are also regularly updated, so always stay up to date with any potential changes.
But it’s still 100% worth doing.
