Internal links are something a lot of bloggers ignore.
They obsess over keywords.
They worry about domain authority.
They get scared when they see high bounce rates.
They spend ages on stupid shit that won’t actually make much of a difference.
What about showing some love to the content you’ve already written?
Because you’re sitting on good stuff, and that good stuff can make a big difference and help improve your blog traffic.
You have posts that:
Still solve problems.
Have answers that still matter.
And stories that are worth resurfacing.
You don’t need more content.
You need better-connected content.
Internal links are how you build a real body of work.
The Internal Links System
Most bloggers write in isolation.
Each new post is a one-off.
A moment in time. Then it’s forgotten.
But your blog isn’t a diary. It’s a library.
Every time you link one post to another, you’re building a path.
You’re telling your reader:
“There’s more here. Keep going.”
Internal Links:
- Keeps readers on your site longer
- Gives Google better context
- Boosts your SEO without spending a dollar
- Brings life back to old posts you forgot you wrote
No fake blogging guru will tell you this: But blogs that grow don’t just write, they organize.
Can You Prioritize the Reader’s Journey?
Internal linking isn’t just about SEO, though.
It’s about trust.
It says: “I thought ahead. I anticipated what you’d need next.”
That earns attention, and that keeps people coming back.
If your blog makes people feel lost, they’ll leave.
If your blog makes people feel guided, they’ll stay.
Try and think about what your reader needs next, and link to it clearly.
Respect your reader, and respect your own content.
Don’t let it die in silence.
Internal links are a signal.
- That you’re not just blogging.
- That you’re building something.
- That you’re not writing for clicks.
- That you’re building an ecosystem.
So before you chase your next shiny tactic…
Go back.
Link forward.
And start treating your blog like it deserves to be read.
Internal Linking Best Practices: How Many Links Per Page?
This question is asked a lot, and I honestly don’t know why.
Seriously, don’t overthink it.
Link where it makes sense for your reader. Link where it adds value for your reader.
And make sure to use anchor text that tells your reader what they’re getting, no generic “click here” nonsense.
Does it feel natural and help the reader?
Then you’re doing it right.
People just overthink way too much when it comes to SEO.
