Let me just say this straight away.
I hate blogging “gurus.”
Not blogging educators.
Not experienced writers sharing lessons learned.
I’m talking about the self-proclaimed experts selling you a dream of passive income and viral growth within 6 months.
If you’ve been around the online content space for more than five minutes, you’ve probably seen them:
- “I grew my blog to 100K+ visitors in 6 months!”
- “Here’s my secret 5-step SEO formula you have to follow.”
- “Blogging is dead… unless you do this one thing (buy my course).”
It’s always the same tone.
The same screenshots.
The same 10-year-old strategies disguised as cutting-edge wisdom.
In this post, I want to tell you why blogging gurus drive me (and many other creators) up the wall, and what you should actually focus on instead.
They Sell Blogging as a Shortcut to Money
Most blogging gurus sell lifestyle, not craft.
They make it look like starting a blog is the easiest path to:
- Passive income
- Work-from-anywhere freedom
- Sponsored deals
- Viral affiliate revenue
- $20K months while you sleep
What they don’t tell you:
- Blogging is hard, slow, and strategic.
- Most successful blogs took years to grow.
- They earned that money after publishing hundreds of posts, failing, iterating, and learning to actually serve readers.
Instead, they present blogging as a get-rich-online system.
Just follow their formula, and you’ll get their life.
Except you won’t.
Because real blogging, the kind that lasts, isn’t about copying someone else’s blueprint.
It’s about solving real problems, showing up consistently, and building genuine trust.
They Prioritize Algorithms Over Audiences
A lot of blogging “experts” talk only about SEO, traffic, and keywords.
Now don’t get me wrong — SEO is powerful.
But here’s what they miss: People > Pageviews.
They treat readers like numbers instead of humans:
- “Rank for this keyword, then upsell them with this tripwire funnel.”
- “Write long-form pillar content with a 7-second hook and secondary keyword variations.”
- Picking this trending niche to make $$$$ quickly.
- “Use AI to scale 100 blog posts a month.”
But when you focus only on volume, you lose the spark that makes people care:
- Specificity
- Voice
- Relevance
- Personality
- Human experience
A real blog connects.
Not just ranks.
They Rely on Outdated Case Studies
Most blogging gurus are still bragging about what worked in 2015–2019.
That’s when:
- Keyword stuffing still worked
- Pinterest sent massive traffic
- Viral listicles could rank for months
- Display ads paid better
Today it is totally different:
- AI overviews and Google’s changes are shrinking organic clicks
- Email and community matter more than ever
- Trust is the new traffic
- People want point of view, not just information
But they’re still selling those “I got 100,000 pageviews with this template” case studies.
Sigh.
They Ignore the Writing Part
Blogging is writing.
It’s not just “content.”
It’s communication.
Story.
Thinking.
Voice.
Yet somehow, most blogging “experts” barely talk about the craft of blogging:
- What makes an idea worth writing?
- How do you hook a reader and keep them engaged?
- What does it mean to bring personality into educational writing?
- How do you actually say something original?
They’re too focused on tools, templates, automation, and traffic hacks.
But you can’t outsource your voice.
And you can’t fake clarity, empathy, or relevance.
They Overpromise and Underdeliver
One of the worst habits of blogging gurus is overpromising.
Every product they sell is the final piece of the puzzle:
- “This is all you need to scale your traffic!”
- “These templates built my 6-figure blog, and they’ll do the same for you.”
- “This course will take you from zero to monetized in 30 days.”
But you get inside, and realize it’s:
- Surface-level advice
- Vague frameworks
- No accountability
- No updates since 2021
- And no actual feedback or adaptation to your niche
They’re not incentivized to help you succeed, just to keep you buying.
Good educators teach you how to think.
Gurus teach you how to depend on them.
They Make You Feel Like You’re Always Behind
If you’ve ever felt:
- “I should be publishing more”
- “I’m not growing fast enough”
- “Everyone else is ranking, monetizing, and going viral but me”
Chances are you’ve consumed too much guru content.
They’re masters of:
- FOMO
- Vanity metrics
- Curated screenshots
- Scarcity tactics
- “Just launched this new thing and sold out instantly!”
But here’s what they never show you:
- The 9 months they went without results
- The blog posts that flopped
- The fact that they’ve been blogging for 10+ years behind the scenes
You don’t need to go viral to make blogging work.
You need consistency, clarity, and connection.
They Don’t Respect the Long Game
Blogging takes time.
And the best blogs:
- Evolve
- Get sharper
- Build momentum
- Deepen audience trust
- Drive real business results after years, not weeks
But blogging gurus sell urgency.
“Start today. Launch tomorrow. Monetize next week.”
If you follow that pace, you’ll burn out before you even find your voice.
So What Should You Do Instead?
Let’s get practical.
If you want to blog in a way that works today (without falling for guru traps), here’s what to focus on:
Focus on people, not just platforms
Talk to your audience.
Solve problems they actually have.
Comment sections, DMs, communities, this is where real insight lives.
Think in problems and pain points
Every blog post should answer a real question or address a frustration.
“Teach everything you know” is bad advice.
Teach what’s needed.
Write like a person, not a template
Personality, perspective, storytelling — these are what make your blog memorable.
Cut the jargon. Keep the clarity. Add some soul.
Keep publishing with purpose
You don’t have to post 3x a week.
You need to publish what matters consistently.
One good post a month beats four forgettable ones.
Learn from creators who are still in it
Follow people actively blogging right now, in your niche, in your era.
People who test, adapt, and share honestly, not from the pedestal, but from the field.
Treat blogging as a skill, not a shortcut
Writing, editing, idea development, reader psychology, structure.
Blogging is a craft.
Learn it, practice it, and respect it.
Build your own strategy
You are the algorithm.
You decide what works based on your goals, your audience, and your voice.
Be a Blogger, Not a Parrot
You don’t need a guru.
You don’t need a script.
You need clarity, commitment, and the courage to build something real.
Blogging isn’t dead, but the way gurus talk about it should be.
The truth is simple:
Blogging still works.
People still read.
Trust still matters.
Original voices still rise.
Just stop looking for shortcuts, and start building something worth reading.
