No, blogging isn’t dead, and yes, you can make money from it.
What you can’t do is just toss up some content and expect the magic to just happens.
These are the things I do when picking a blogging niche.
I Start with a Pain Point, Not a Passion
Most of the advice about starting a blog is always start with a niche that you’re passionate about.
And truth be told, that isn’t exactly bad advice.
But love doesn’t always pay the bills.
I always start with a problem people are actively trying to solve, because people pay to solve problems.
Do research on Reddit communities or Facebook groups.
Don’t just write about information, solve a problem, because pain points pay.
I Go Micro – Really Micro
I always always always start quite micro for my money making blogs.
I can always expand if I want in the future, and it leaves me room for even more growth.
The tighter the focus, the easier it is to stand out, build trust, and dominate.
Too many people start a productivity blog, or a general fitness blog, and guess what?
They will fail, as broad blogs drown.
Micro-niches win.
I Understand Exactly Who I’m Talking To
I create a reader profile:
- Who are they?
- What keeps them up at night?
- What solutions have they tried that failed?
This helps me write directly to them.
My content speaks their language because I actually understand their life.
You should know your reader like you know you best friend.
I Use SEO
Research, research, research.
I research what people are actually searching for.
I target low-competition, high-intent keywords.
And I don’t just research keywords via a tool, I research via communities and forums, too.
Find where your audience is hanging out and see what they are asking and what problems they are facing.
Of course, you still need a keyword research tool to tell you if you have any chance of ranking for them, too.
I Create Content That’s Actually Useful
No fluff. No filler.
My posts always solve a real problem, step by step.
And they’re often more thorough than the top search results.
That’s why people stay, share, and trust.
Because content that solves problems builds authority.
And it’s all about the authority, baby.
I Build an Email List from Day One
I don’t wait.
I use lead magnets that directly solve the reader’s problem.
Once someone’s on my list, I can build a relationship and eventually make offers.
Your list = your income engine. Never rely just on an algorithm.
I Monetize Through Affiliate Products That Fit My Audience
I only promote tools, courses, or products I’ve used, tested, or thoroughly researched.
If I write about solving back pain, I might link to a posture corrector I trust, not whatever has the highest commission.
Relevance > commissions.
Long-term trust matters more than a quick payout.
Remember that.
I Create My Own Digital Products
Once I know what my audience needs, I build a digital product for them:
- Mini-courses
- Downloadable guides
- Templates or planners
- Paid newsletters
These products are specific and affordable, and they sell because they solve an obvious pain point.
See the theme, here?
Your content will tell you exactly what to sell.
Low-Cost Traffic Sources
I don’t rely only on SEO, as that would be silly.
I also post in Facebook groups (without spamming).
I answer questions on Reddit and Quora.
I build Pinterest pins.
I test cheap but effective ads.
These things give you quick wins, early, and if Google isn’t sending traffic yet, just go and get it manually.
I Build Trust by Being Honest and Personal
I tell the truth.
If a product sucks, I say so.
If something didn’t work for me, I share the story.
Always be honest, don’t lie just because something has a high commision.
People value honesty, a lot.
I Stay Consistent (Even When It’s Quiet)
Most bloggers quit way too early.
They expect traffic and income in weeks. That’s not how this works.
I publish weekly.
I improve old posts.
I test what works and drop what doesn’t.
Blogging rewards the patient and persistent.
Don’t be that person believing it is easy and quitting after 3 months.
Micro Niche Blogging Still Makes Money
Yes, there are thousands of blogs out there.
And yes, readers are picky, as most people will only ever subscribe to one or two paid newsletters, if that.
So why would someone choose yours?
Because you focus.
You solve their specific problem better than anyone else.
You build trust over time, and you just show up, consistently, with the answers they’ve been searching for.
And hopefully you have picked a micro niche that is under represented in the wild.
And finally, if you found this guide helpful, consider sharing it with a fellow aspiring blogger, and don’t forget to subscribe, as a lot more content is coming.
